About US

Our story

Meet Jo (Josephine) – our spirited, clever, and endlessly energetic Blue Heeler. At just 3 years old, she’s not only the heart of our home but also the inspiration behind HEELER YEAH!

As proud Heeler parents, we quickly realized that finding breed-specific clothing, gifts, and quality dog gear that actually fits the Blue Heeler lifestyle wasn’t easy. So, we decided to create it ourselves!

HEELER YEAH! is more than just an online store – it’s a celebration of everything we love about Australian Cattle Dogs. Whether it’s custom apparel for fellow Heeler fans, thoughtful gifts, or tried-and-true products that can keep up with this intelligent and active breed, everything in our shop is chosen with Jo (and dogs like her) in mind.

We’re always sniffing out new gear, fun designs, and quality toys we trust. From one Heeler-loving home to another – welcome to the pack!

Our mission

Our mission at HEELER YEAH! is to celebrate the bold, loyal, and adventurous spirit of Blue Heelers by creating and curating high-quality products that both dogs and their humans will love.

Inspired by our own Heeler, Jo (Josephine), we’re dedicated to offering thoughtfully designed clothing, unique gifts, and carefully selected dog goods that reflect the intelligence, energy, and charm of this incredible breed. From custom merch for Heeler parents to toys and gear that can keep up with these hard-working pups, everything we do is rooted in our love for Australian Cattle Dogs and the amazing community that surrounds them.